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Balmain is a fashion house that was founded by Pierre Balmain, who was known as "king of French fasihon" and outfitted stars including Ava Gardner and Brigitte Bardot and the Nicaraguan first lady Hope Portocarrero.
With the death of Pierre Balmain in 1982, the torch was passed to Erik Mortensen - his personal assistant since 1951 and his closest colaborator - who maintained the House's traditions while developing and updating styles and designs in the spirit of its founder.